Essential Digital PR Techniques

How to do great PR using the plethora of tools the digital world offers?

This course, presented by DigiTales in partnership with Decode Academy, started from the need to find a concrete answer to this question. You will make a complete tour of digital PR, from research to strategy and implementation. Your guide is Anna Maria Radu, a PR practitioner with years of experience in startups, entrepreneurship and technology.

This course will help you understand the classic concepts of public relations and all the essential techniques that you can apply in various situations. All of the notions presented in the course are validated in practice. During the sessions, you will acquire the skills you need to meet the challenges of professional online communication.

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Starting Date

February 7th Completed

Price 180€
Course Details

4 weeks

Alt Club, Timisoara

12 spots available

Schedule

Wednesdays & Fridays

18:30 - 21:00

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Who is this course for?

  1. Everyone interested (and optionally initiated) in: communication, PR, advertising, marketing, translation and interpretation;
  2. Students and graduates in the field of communication;
  3. PR specialists entry-level to middle, interested in a knowledge refresh;
  4. Entrepreneurs and project managers who want to understand PR processes better.
Decode Academy course - Essential Digital PR Techniques

What you’ll learn

Week 1 Introduction to digital PR. Online research.
  1. Profile of the PR Specialist. Responsibilities
  2. Personal branding
  3. Challenges and opportunities
  4. Professional ethics
  5. The market-competition-company triangle
  6. Qualitative and quantitative research
  7. How do we find out what the audience wants?
  8. The SWOT analysis
  9. What do we do with research findings?
Week 2 Content in digital PR. Tools and channels
  1. Brand values, mission and vision
  2. Tone of voice
  3. PR collaterals
  4. Content distribution
  5. Content evaluation and repurposing
  6. Tools used in conducting research, writing, analyzing and distributing content
  7. Social media
  8. Online press
  9. Trends: podcasts, live video, Stories & Moments, Snapchat, VR
Week 3 Introduction to strategic partnerships. Strategic digital PR plan
  1. Media
  2. Opinion makers and amplifiers
  3. Community
  4. Events
  5. Corporate Social Responsibility
  6. Preparing the materials for the plan
  7. The strategic plan in 7 points
  8. Strategic plan evaluation and adjustment tactics
Week 4 Attitudes, behaviors and public opinion
  1. Introduction to public opinion
  2. Influencing public opinion
  3. Communication in crisis situations
  4. Fake news
  5. Netiquette
  6. About feedback
Final Session
  1. Graduation ceremony

Learn from an experienced trainer

  • Anna Maria Radu

    Founder & PR Manager @ DigiTales